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Word is Bond (2018)
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[train clattering slowly] [clattering continues, train whistle blowing] [J. Cole] I just wait for a feeling. When I get a... a chill, when I get, "Whoof. Oh!" That's how it is when you in the zone. 'Cause, like, it's not really you speaking. It's you speaking, but it's, like, the real you. It's, like, the... the non-ego you, the soul you, you know? The part of you that's connected to God. It's like, it's wiser than... than the physical you. [ tranquil hip-hop music ] [Rakim] I was always kind of private with my method, man. Sometimes I'll have something on there where I felt how it would feel if somebody seen it. They'll figure out how I put that rhyme together. [Nas] A thought can become a reality. What you speak into the universe can come true. [Rhymefest] You gotta create a rhyme like a theater in your mind. It has to be something that when you say it, people can see it. [Nas] I'm just happy that I was coming up at the time where the American language was being shifted by young black people, poor righteous teachers, in the streets. Hip-hop MCs have spoken a new America into existence. While the Jesse Jacksons of the world were on their way down from their fight, it was time for a new soldier to get up and change the direction of, "How do we get out of this?" Hip-hop did it verbally. [Rapsody] The power to hold a mic, to take 16 bars, and in 16 bars, you were influencing a whole world. [Rhymefest] Maya Angelou, she said, "Words are things. Guard them." [Styles P] Words are the man's most powerful weapon in life, period, whether you rap or not. Like, you could be a father. You could be a husband. You could be a brother or sister. You saying the wrong words to a family member can affect whether their life goes negative, positive, whether they have a good day or a bad day. So definitely, words mean everything. [Killer Mike] Lyrics don't always mean complexity. The simplest of rappers have made the grandest of statements. [Erick Arc Elliott] When your pen is that strong, you want everybody to know all the nuances of the words. Don't ever delete your rhymes. Don't ever. That's my word... that what I just told you is my bond. [] [hip-hop music playing faintly] ...need more people, my heart is so evil Now I'm trying to get elite-lite Talking 'bout your strap, how you carry that Said you had the packs, 3,000 Sour Diesel You said you had the bitches, but I never see 'em with you You said you like the pipe but always huntin' For the pistol, a bitch told me 'bout you Yeah, I think her name was Crystal She said you gave a short screw She could never forget you, you got a chain But you ain't get it from a jeweler I have to really be moved to go and make something. You had A Bronx Tale. I wanted A Queens Story. I could see that as a film, actually. "Rest in peace to Black Just, riding through Jamaica, Queens in his black truck." I could see myself in the truck with him, you know, playing his records and... we rocking, driving through Jamaica, Queens. He's showing me blocks... back blocks where everybody's gambling, and I'm meeting dudes from 40 Projects, Baisley, and we over here and over these backstreets and all that. He's showing me the ins and outs, and we just talking, having a good time, and I'm writing, "Timbs was 40 Below, waves to the side of his dome." I'm describing him, but I'm seeing it. It's not just me writing a rhyme anymore. It's like, "This is a serious moment." After my first album, I had no time to sit down at home and write. I am a writer, but... it's spontaneous. A studio's a bathroom, a place I go to release... unless I get into my pocket and I set aside time to be in here and not do anything else but record until I get it done. At that point, it becomes my spaceship, man. Uh, rest in peace to Black Just Riding through Jamaica, Queens In his black truck, Timbs was 40 Below Waves to the side of his dome Definition of good nigga, yo Gangsters don't die, niggas only become immortal Angels don't only fly, they walk right before you [Rapsody] When they were bringing slaves over on the boats, you know, they didn't have a way to write down their history, so they had to tell it to one another... and they had to memorize it. So you're memorizing. You tell it to the next. And to me, that's kind of what an MC does. They documenting everything that's happening. [ gentle piano melody ] [Pusha T] It's the initial impact of the song that grabs you, and it locks you in. The first few bars, cadences, whatever it is... that feeling is felt throughout, man, from beat one. I remember having an argument with a girl about Biggie and Pac. You know, I spit one of Big rhymes, and I'm like, "Yo, did you hear that? Like, that's why I will go with him. Now you tell me one of Pac rhymes that's better than that," and she said, "'Dear Mama'!" That's all she said, which meant that that song meant something deep to her. Lyrics, yeah... in hip-hop, deep. Whenever we write, we trying to change something. You know, we get this feeling inside that we can't really explain... them chemicals in our body that-that-that make us feel awake. You know, I'm bald-headed, so a lot of times, I can almost feel, you know, the hairs on my head growing, or I just, you know, can feel my heart pumping. My heart start beating that adrenaline, and as I'm rhyming, I just... you know, I just feel it. That's when I know that I got something that's electric. When rap came through the neighborhood, it took the hood by storm. It was like, the next day, everybody was rappers and break-dancers and DJs. I was...[laughs] I was using the rap name Tony Tee. Like, "I'm the T-O-N-Y, the T-E-E. Your hands can't hit what your eyes can't see." I thought I was, you know, killing it, and then I remember my man Swan played Cold Crush for me. Other MCs can't deal with us 'Cause we are the four known as the Cold Crush Six-one and a half, no good at math Say rhymes to myself when I'm taking a bath Got true clientele, finesse, and clout And I don't get into nothing that I can't get out Yeah, I ripped all my rhymes up, started my whole life over. I played the sax coming up in school. I took what I learned from that... reading music... and started pouring it on the rhymes. My first rhyme was, "Mickey Mouse built a house. He built it by the border. A earthquake came and rocked his crib, and now it's in the water." [Brother Ali] One of the things that I really learned from you... you know, you would write a rhyme, and then we would come back to it later... that you might forget exactly how these words are supposed to land. Whether we're writing on paper or typing on a computer, that the first space in a line is always the one. If you come in before the one, those words go on a line above, and then that syllable that hits on the one is the first space on a line. And if you miss the one, which has become the style more... so Chuck D was really big on hitting the one. "Back, caught you looking for the same thing." You know, and other people might, you know, come in before the one. "Don't call it a comeback." - So "come" is on the one. - Mm-hmm. And nowadays, people miss the one most so when you miss the one, you put a dot there to hold that place to let you know. But then underlining where the snares are... - Underlining the snares. - That Rakim does something similar, in the sense that he knows where all of the end words are for the lines, and so he would put dots on the paper where the end was gonna be, and he would write the last line first. Measuring it out almost like sheet music. - Mm-hmm. - So that, like you say, if I come back six months later and look at this rhyme and go, "Oh, you know, this one isn't so bad. It actually is good. Let me try spitting it," I know exactly how to spit it. I don't have to sit there and go, "Aw, that didn't work. Wait, maybe that wasn't right. Hold up. Let me stare at it." You know, I could look at it and immediately jump right into spitting it. I would put the dots on the paper first to show me, um, how many bars I had, where the 16th bar was. As I start incorporating different, um, styles and-and trying to just... complicate my rhyme with so many, uh, big words and syllables and... you know what I mean? Like, the-the-the wordplay was so crazy. After a while, I had to put a dot on the paper to know where to take a breath. It's not easy to rhythmically say things that, in some cases, make chronological order and rhyme it with precise timing. Like, most people can't do that. I don't think people had a respect... the same respect for rap lyrics as, like, say, a Bob Dylan would get for that genre of music, simply because they don't see us respecting it. They don't see us respecting our own shit. You know what I'm saying? We...'cause all we do is criticize each other. It's cooler in hip-hop. Somehow it's like, it's cool to criticize. Yeah, it's cooler in hip-hop to criticize. It's not cool to give props. I wanna give people their fucking props. - That's what I want to do. - Yeah. I want... artists need to hear that. Why you wanna fucking take away from the art? You know what I mean? Like, this is an art form. Lyricism should be an art form. It should be lyrics first. You got lyricists scared to be lyricists. Rappers are never given the credit with falling in love with language. These are kids... most of the time from urban environments... that literally fall in love with language. What we would call, um, you know, bars and verses, you know, in poetry, they call them stanzas. And it's participating in the development of the English language directly. - Absolutely. - To this day, even just hearing something as silly and funny as, "Put a quarter in your ass 'cause you played yourself," immediately teaches you something about metaphor and about comedy. The contribution is often overlooked and I think, sometimes, purposely. [] Rappers stepping to me, they wanna get some But I'm the Kane so, yo, you know the outcome Another victory, they can't get with me So pick a BC date 'cause you are history [Big Daddy Kane] You know, when you talk about an MC, it could mean several different things. You can have someone that just basically works as an announcer, or you can have someone that's, like, a party rocker, or you could have, like, you know, your lyricist who's spitting bars, and that comes from battle rap. I used to go to different schools... Eastern District, Westinghouse, Erasmus, Brooklyn Tech... to battle their best MCs. MCs would come to my high school. I mean, I could be in class and I see my man La Son come to the window at my door... he'd tap on the door, go like that... letting me know, and I'd get a bathroom pass and bring it back maybe three periods later. You know, I'm a big Muhammad Ali fan, so first thing I would normally do is destroy you before we even start rhyming. I will do to Buster what the Indians did to Custer. I'm gonna wipe him out. "It's just you, or it's all three of y'all? You sure? I mean, they can go too." Embarrass you so bad that your friends are laughing at you. 'Cause, you know, they your boys, they gonna cosign you anyway, but what you gonna say after you just been laughing at your man, you know? - He know he lost. - [male announcer] It's live from the world-famous Apollo Theater... the future all-stars in concert. The one and only Biz Markie. Biz come to me, and he already knew what he wanted. He came, was like, "I wanna do a song called 'Pickin' Boogers.'" And I'm like, "About what?" He's like, "I don't know, but just do me one favor. Somewhere in the song, just say, 'Hey, Ma, what's for dinner? Go up your nose and pick a winner.'" He had the idea, so it's really just trying to figure out, you know, "Okay, what stupid stuff can I write?" So I decide to just go story format. You know, just tell stories about a situation where you got caught picking boogers. Yo, don't try to front like it's so gloomy and gray 'Cause we all pick our boogers Sometime every day, whether out in the open Or on the sneak tip With a finger, tissue, or even a Q-tip You aren't who you are without your influences. You hear, and you say, "I like that. I wanna do that." Pac was the first rapper that I remember hearing that it was like, "Oh, I feel that. I feel what he's saying," and was way too young to be feeling it... the pain coming from it. I could feel whatever it was he was trying to express. In "Brenda's Got A Baby," he's telling a story. I'm like, "Damn, I feel that story." ...went out and had a church of kids As long as when the check came They got first dibs [Killer Mike] You know, when you talk about lyrics, you think about storytellers, man, like KRS, Slick Rick, you know, Ghostface. You know what I mean? Scarface. The amount of different styles and, I guess, different influences I've had has been amazing thanks to rap. You know, the same way that people argue... you know, great writers, Frost, Chaucer. You know what I'm saying? Twain. - We argue the same. - [El-P] And the chick - who wrote Harry Potter. - [Killer Mike] Oh, yeah. [laughing] Yeah. [ eerie hip-hop music ] [Zombie Juice] All right, so I'll start off. Eminem. [Meechy Darko] Notorious B. I. G. [Zombie Juice] Nas. - Tupac. - Jay-Z. - DMX. - 50 Cent. This nigga said DMX, took my shit. - Big Pun. - Jadakiss. [quietly] Wow. I'm just gonna say Bizzy Bone. - Tech N9ne. - Mos Def. - Twista. - Kanye West. Kweli. - Fuck. - [laughs] - Did someone say Kanye West? - [both] Yeah. - [all chuckle] - Andr. - Common. - Andr 3000... and Big Boi. - Tech N9ne. - I said that. - Tech... you said Tech. - Okay. - Twista. - I said that, motherfucker. - No, you didn't. - UGK. - Kanye West? [laughs] - You said that already? ODB is in the back. We're children of hip-hop. We really are. We're not the new age, like, "We just found out about rap music." [man] You left out Jerry Garcia. - Oh, Jerry Garcia. [laughs] - Is he a rapper? Kids call me the black Jerry Garcia. I don't know why. [Meechy Darko] 'Cause you look like a black Jerry Garcia. [chuckles] Damn, we definitely left somebody out. Love's gonna get you, love's gonna get you [J. Cole] Some stuff I'd go to, I was like, "I remember when this sounded old to me." Now I hear it differently, like, "Okay... yeah, it's old, but what if I put myself in the shoes of somebody who had never heard this before?" Like, I went and listened to KRS's album... I'm in junior high with a B-plus grade At the end of the day, I don't hit the arcade I walk from school to my mom's apartment I gotta tell the suckers every day, "Don't start it" 'Cause where I'm at, if you're soft, you're lost To stay on course means to roll with force ...I was blown away, 'cause I remember a point in time when I literally was looking at KRS in that era like, "Aw, them dudes old." Like, "Ain't nobody trying to hear that," to when now, as a grown man, I'm going back, listening, and like, "Oh, my God. This went platinum? This dude is dropping knowledge. Like, every bar, this dude is, like, firing off knowledge." You know what I mean? Like... 'cause it was fresh back then, so to hear that for the first time was like... [imitates explosion] My brother's five years older than me, and I told my brother, like, you know, "No, MC Hammer is the best rapper, man. You gotta check this guy out. I'm telling you." I'm dope on the floor and I'm magic on the mic And he was like, "No, man." Like, "MC Hammer's the best entertainer. There's a big difference between what MC Hammer says and what..." at the time, it may have been, oh, Rakim or Run-DMC. "What do you mean, like, it's a big difference? No, do you see him? He's, like, doing the typewriter across the stage. This is everything." And he was like, "Nah, it's cool. Lyrically... there's a big difference." I started listening differently. Ruff Uh, uh, uh [Styles P] All right, let's do it. Fuck the frail shit, uh [] Yonkers is like a gumbo... of... all of the boroughs. We got a little bit of Bronx, a little bit of Harlem, a little bit of Queens. - But we different. - Yeah, but... a whole lot of Yonkers. ...furnished, I'ma take it My bathtub lift up, my walls do a 360 We got the shit that the government got Talking money, then you rubbing the spot Real niggas say that they be wilding We on the Cayman Islands, on a yacht... We keep our foundation here. As you see, our studio is right here. You know, we have... It's important to show... the youth here that they can make it, you know what I mean? It's important to show them that it's not far-fetched. - It's not... - Impossible. You know, your dreams are... your dreams are right there. You... you know, if you wanna pursue a rap career, you can do it. You got all that nice shit on. - Who? - You. I got the same gear from last night, D. [Styles P] It sure look like today to me. '80s hip-hop beat I wanted to be Lee from Beat Street. That was probably the first person I ever wanted to dress like - or have... live his lifestyle. - Beat Street was so edgy to me, compared to Breakin'. - But I loved them both. - Breakin' was dope, but I think Beat Street hit us. I wanted to be in Beat Street more than I wanted - to be in Breakin'. - Yeah, for sure. But I love watching Breakin'. I love Breakin'. I didn't like Breakin' 3. I would've rather be in Krush Groove - more than any of them. - Krush Groove, definitely. - [upbeat music playing] - A kiss on the spine Do things we never do [Jadakiss] I was nice in break-dancing. All over the town, all different basements, wherever the best linoleum was at. [ groovy hip-hop music ] I won a few talent contests. My name rung around Yonkers. - Hip-hop's a Ferris wheel... - [Styles P] Mm-hmm. ...that's just constantly going like this, you know, sonically, the fashion... - [Styles P] For sure. - ...and the haircuts. The hardest part of that is staying on the Ferris wheel. On this particular beat, maybe I say... I'll drag a word out and he won't drag the word out. Like, you know what I'm saying? Maybe he says it at a pitch that I wouldn't say it at, or the word before, which becomes... a whole entity of creation itself within one line. Last time, I just sat next to him while I was hearing his verse as he was making it up. I kind of made the verse up... the next verse off of that, and then I just could hear what I... what I want to say when he's mumbling, or sometimes I hear it out, or he hears it out. You might listen to it and think we're going like, I'm doing a part, and he's doing a part, we're doing the whole song... either he's doing it or me... and then we gotta fill it in. Say a couple lines, you gotta leave some out, you gotta come back in with the same energy like the lines were there. - We don't punch. - We don't punch, yeah. We don't punch in here. We get through the whole verse. We don't get... we don't give you one or two of the lines, tell the engineer to stop, and then fill it in. Like, if we don't say the whole verse from the first word to the last word of the verse... [Jadakiss] We going from... we go back to the top. ...we go back to the top, to the top, to get it... [man] Why's that? We just... that's how we was raised. MC is a craft. This shit is like basketball, boxing, mixed martial arts. I move up a couple pounds and fight a upper weight class, or I lose some pounds and fight a lower weight. You conversating with the beat. When that beat comes on, there's somewhere distinctively that you're pulling from... people, ancestors, spirits, energy, friends. I could crush you whatever way you wanna do it. I still could demolish you. You stand no chance at all. [Styles P] You won't live at all. [ bright music ] [Fashawn] Bright as I ever been Brighter than the predecessors of Edison This African effortlessly wrecking shit The exorcist is checking them With a crucifix, rebuking the devilish I'm clearfully heaven-sent Eh, I'm done, man. [laughing] Oh, my God. That's ridiculous. To me, there was always a difference between an MC and a rapper, you know what I mean? And to me, the MCs were the lyricists, and the rappers were guys that were here for the monetary gain and here for the fame, here for the camera time, et cetera. Those were those guys, and, like, the lyricists were guys who, like... who never really cared about that, people who really worked on their craft and really, um, emphasized... cadences and finesse and style and, like, um... choice of words and vocabulary. To me, rappers don't worry about that stuff. They just have fun. And so "lyricist" is more of a... I don't know. You kind of gotta drive yourself insane just to be... just to have your... just to justify calling yourself a lyricist. [chuckles] You know what I mean? My desire's everything that I acquire Means nada if I'm not one of the ghosts Built the convocation with this gospel I spoke Am I not someone you quote? Prophesied I would profit off what I wrote Popular as the pope, unlock and then I unload [Killer Mike] By 1986, I was seeing, like, my world turn upside down. And everybody talks about crack, and... Nobody was talking about it. It was just going down. [Rakim] It was kind of necessary for MCs to say something. The hood was so conscious at that point. Rappers that wasn't conscious started digging in and, you know, picking up a book. [Killer Mike] These kids who, you know, through Reaganomics and through a lack of funding for music got everything kind of snatched from them found a way to make music with electronics and to... to... like jazz vocalists that played and teetered on the keys and notes, found a way to make the English language an instrument within itself. Once rap started to mature, the 16-bar format came out. But soon you start to suffer The tune'll get rougher when you start to stutter That's when you had enough of biting It'll make you choke, you can't provoke You can't cope, you should've broke Because I ain't no joke [Rakim] Now I had to get my point across within 16 bars. I mean, before, I would take 30-something bars, and I would complicate the rhyme, give you little, um, ideas of what I was getting at, but not give you the sum of it till the end. Word, yo, what up D-Nice? Yo, what's up, Scott La Rock? [Scott La Rock] Yo, man, we chilling It went from the "huh to the huh to the"...you know, Run-DMC style of, like, cadence, back and forth, to this new... these guys had different nuances. I mean, it was different bounces within just the traditional end of your rhyme. There was rhymes within rhymes and different style patterns. That's when that started getting explored. So for me, '86 is the year. It's like the big bang theory, 'cause that's when everything changed. Many people tell me this style is terrific It is kinda different, but let's get specific KRS-One specialize in music I'll only use this type of style when I choose it You got guys that are, like, watching all of this happen. They watching the Salt-N-Pepas, they watching the KRSs, they watching the MC Shans, they watching Rakim, they watching LL for years. They don't never get the opportunity to blow up quick, but they're crafting. They're working and rehearsing. And all this time they're not getting found, they're, like, getting nice. "First, I'm starting to copy Rakim, and then I mix my little bit of Rakim with, like, Kool G Rap, and then I'm mixing that with, like, my original LL thing that I had." Before you know it... you got Nas. Packing like a Rasta in the weed spot Vocals will squeeze Glocks, MCs eavesdrop Though they need not to sneak, my poetry's deep I never fell, Nas' raps should be locked in a cell It ain't hard to tell, it ain't hard to tell You know, I'm the guy who said hip-hop is dead. J. Cole makes people like me go, "Wow. This thing of ours... of J. Cole's, of mine... this thing, it's serious. It's real." Freedom or jail, clips inserted A baby's being born same time my man is murdered The beginning and end As far as rap go, it's only natural I explain my plateau and also what defines my name Yeah, long live the idols May they never be your rivals Pac was like Jesus, Nas wrote the Bible Now, what you 'bout to hear is a tale of glory and sin No ID my mentor, now let the story begin I used to print out Nas raps and tape 'em up on my wall My niggas thought they was words But it was pictures I saw "But let me do it slick like this, on a, um... on a sheet of paper and on a song." It's creative. I never intended to write that song, mind you. You know, it's not like I had a, like, "Oh, I got a idea for a song. I'm gonna do something called 'Let...'"...nah. I just started writing, and that's what came out. [] [Pusha T] Yo, yo, yo, yo. Yeah. My process of writing, a lot of times, starts early in the morning, in the shower. Water. [chuckles] Water in the shower is, like, the best freestyle session. Off-the-cuff, creative, just my thoughts running wild. We used to drive from Virginia to New York, pile up in, uh, Chad's car, it was at the time. Drive up here thinking that we're coming to meet with some VP of A&R, and probably, it was just, like, the mail guy, by the time we got up here, who was trying to raise his position. But, um... you know... that was the game back then. Young, hungry... you know, creatives, man. Um... people who-who had ambition, they always, you know, were the ones who connected with, um... with our movement musically, man. Always. Always. We gonna take this music shit back to where we all began. Yo, I go by the name of Pharrell... - I'm yo' pusher - ...of the Neptunes Come on, come on [Pusha T] Put out a record like "Grindin'," with no formulaic... structure of a hook at a time when Pharrell was at his height, singing on every record on the radio. And he didn't sing on ours, and "Grindin'" is the cult classic. From ghetto to ghetto to backyard to yard I sell it whipped, unwhipped, it's soft or hard I'm the neighborhood pusher Call me Subwoofer 'Cause I pump bass like that, Jack On or off the track, I'm heavy, cuz Ball till you fall, 'cause you could duck... The "Grindin'" beat, man... Pharrell was at the studio, and he basically called me and told me if I didn't get to the studio in 15 minutes, he was going to give a beat to Jay-Z. I was like, "All right, man, I'm coming." Like, he was like, "No, listen. If you don't come, I'm giving this beat to Jay-Z. I'm telling you, you better get here. Don't sleep. Don't do nothing. Don't hesitate. Don't stop." He knew that would get me there. It was so unorthodox to me. I think that might've been the first time I had to rewrite... rewrite a verse. It took a while to, like, get it. You know, once I got it, it was history, and I knew it. Radio DJs would say, "Look, man, I ain't gonna play this, man. I mean, if you let me remix it, I'll play it. I mean, it's all drums. Where that... where's the synths at? Where the Neptunes stuff at, man? It's all... you know, it's only, like, a few sounds. Like, what-what are you doing? Why-why they give you this beat?" Hip-hop dictates everything, man. - [man] Yo, Pusha. - What's up, G? All right. Hip-hop dictates everything, yo. Everything. And it's been like that for so long. Um... shout-out to... shout-out to Kanye West, man. [laughs] You know? Sometimes a artist be so big, and it takes a... it takes a long time for people to really, um... to really admit the impact of-of-of hip-hop and rap on the culture, but when you got someone like Kanye spearheading and being the forefront of it... you can't deny that truth. [ bongos playing ] [ J Dilla's "The Creep (The O)" playing ] [ staccato electronic beat ] [Tech N9ne] I used to be a dancer, so I can enjoy Young Thug. He fucking cracks me up 'cause I can't understand it, but he has melody that works. And I know melody, and I know harmony. And I argue with Krizz all the time 'cause he's a singer. He's like, "That shit is off-key." I said, "No it's not." Yeah Yeah All those notes that Young Thug hit work within that beat. Best friend, best friend, best friend Best friend, best friend, best friend [] Welcome to my car wash. It's called The Wash. Strange Music's own car wash. Who the fuck in hip-hop has a car wash? I don't know. I ain't never heard of one. Fans, they'll travel from Texas just to come wash their car here, man. They'll travel from all over the world to Kansas City to get the car wash. It's top-notch. This is something to be proud of, though. You know what I'm saying? We can literally walk to headquarters right here. Strange Lane is what I call it. Pretty soon, we'll own all this shit. Next is gonna be a hotel, then it's gonna be a concert hall. We're gonna keep growing. - [line trilling] - Hello? I want to party, you want to party - We need to party - Grazie Let me get up. - Saturday morning - Yes I ain't gotta work Last night's show sold a lot of merch Bad bitch in my bed, so I ain't gotta jerk Forbes' list caught me So it's hard to make a dollar hurt We are now inside Strange Music headquarters. This is the house that rap built. This is our warehouse. Every time I come in here, I trip out. This is where all my colleagues work. It's Strange Music everywhere, man. Funny that we started with just a hat and shirt, and now look at all this, man. It's so wonderful. This is what I like the most. I like ladies. Boom. "Kali Baby." Where are the G-strings at? I... had nothing... but talent... to be able to write a song. I thought my way onto the Forbes' list. When I first started rapping, I sounded like Ice Cube. I been mad ever since my date of birth My mother told me I'll be a threat to planet Earth Now I'm living up to that title [mumbles] Some shit I used to say. I forgot. It was a long time ago. I been mad ever since My date of birth, my mother told me I'll be A threat to planet Earth, now I'm living up To that title, black with a rubber, yell "Fuck Billy Idol," the shit's too vital I had to tap into what I was. "Why do I have these weird thoughts?" You know what I mean? So I gave them to my fans. Gobble the track up like I'm grubbin' at Mama Naka's I can pop at you proper 'cause I'm partners With Waka Flocka, give me the top of hip-hop And watch him make 'em rock with a showstopper The sick people that listen to it, they connected. [man] Why do you call them sick people? Because I'm sick... mentally. I stole books because they wouldn't give me the classes in high school, you know? I stole psychology books. I started doing drugs, you know, and sizzling. I almost died on those drugs. I've been clean for, like, 11 years. What I realized is that me writing my life and telling people all is totally my therapy. Going through all the things I went through with my mom passing, I noticed that over the years that I'm my fans' psychiatrist. I was talking about Krizz Kaliko and my brother Makzilla, you know, and I'm sizzling. They're with me all the time. Krizz is always with me on tour. Me and Makzilla lived in the house for some years. We're a writing team. - How do you like the sriracha? - [Krizz] It's hot as hell. It's hot as hell, but it's good, though, right? Man, you got his mouth... you got his mouth on fire. Yelawolf ain't make these hats. [Tech N9ne] Yelawolf can't make what? Yelawolf ain't make these hats. - No, he did not make that hat. - This is my Black Amish. - [Makzilla] What you doin'? - Aw, I'm in here talking shit about y'all, about writing. [Makzilla] You telling secrets? - Oh, yeah. - Ain't no secrets. [laughs] [Tech N9ne] How we did with "Fear"... only my brothers could write a chorus to that personal song about my mom. - Mm-hmm. - You know what I'm saying? We experienced a lot of that with you. You know what I'm saying? Even if you was in a dark place when you write it, look what came of it, though. That time that you have to go to them places in order to pull that type of stuff out is like, you wanna try to get in there and get out as fast as you can, 'cause you don't want - to dwell on it too much. - Aw, yeah. - Wonderful. - [Tech N9ne] That's why I'll never do a totally dark album ever again. 'Cause I didn't know I had all those dark stories to tell. Reoccurring dream I was falling, dropping from something tall And Jesus' name that I'm calling This is pretty deep I'ma decorate the city street Little bitty pieces, there's really gonna be Some chalky drawings I been doing this for so many years. We write our music to perform it live, dude! The youngsters don't do that nowadays. You know what I'm saying? I mean, that's cool. You know, they didn't have no OG teachers teaching 'em, "Uh, how are you gonna rap that onstage? You just rapping and rapping and rapping. [stammers] When are you gonna get a breath?" "Um... I don't know." I'm taking a breath. I take a big breath. [inhales] Follow me, all around the planet I run the gamut On Sickology, they could never manage, we do damage With no apology, pick 'em off the panic A little manic 'cause I gotta be, frantic I'ma jam it 'cause I'm an oddity [inhales] [rapping frenetically] You know what I'm saying? I got all that breath to do that 'cause I took a breath. I wrote it like that. I want the fan to come to the show to hear what they love. [Tech N9ne] This is 904 Michigan. From birth to ten years old, I stayed in this house with my mom, her mom, her sister Suzy, her sister Ivy, her brother Ikey, other brother Ricky. We all lived in this house. I used to ride my Big Wheel down these steps... over and over. What's up, bro? Kickin' it like a donkey? - [laughs] - I don't think they knew - I was from down here. - I knew you're from down here. - You knew? - Yeah. [laughs] [woman] Did y'all wanna come in? [Tech N9ne] Wow. Ooh, I don't know if I'm ready for that. Sarah, you letting us come in here? You know my grandma's name who lived here? Uh, Sarah Lee Yates. How another Sarah live here now? Wow, that look way better than when we lived here. [women talking indistinctly] - How you doing? - [woman] I'm all right. I'm Tech. - I'm Hazel. - [Tech N9ne] Yeah. My grandma had a couch right here. Our kitchen table was right here. I remember fried bologna in the morning. It feels smaller because I was little. You know what I'm saying? I was... I was a baby. This is where I grew up, dawg. I ain't think I'd ever be back in here. It ain't no roaches in here like when we had roaches. [woman laughs] I used to have to do this every morning. I was about to put on my shoes. I used to have to do this. [distant train horn blowing] [faint indistinct chatter] [crossing bells clanging] [faint laughter and chatter] [train horn howling] [J. Cole] I didn't view myself as a writer. I didn't appreciate even writing until I started writing raps. I didn't care, actually. Anything I would write would be maybe a paper for school or something, you know? Middle school, you gotta write a essay or-or something like that, like... but it was more like a job. Even as I started writing raps, it was like, "Now I'm a rapper." I wasn't really appreciating, like, the-the skill level that you had to have until later. When I first started rapping, I got challenged. It was, like, battle raps, you know, like, just rhymes. I'm-better-than-you raps. A bunch of those. How can I go to school on Friday and tell five people that I'm better than them and how... you know, how much better than them I am in these ways, with these metaphors, in these type of flows and rhymes? When I started trying to make songs, there were some-some older guys... some guys that were older than me around the city that I linked up with, trying to learn. Really, trying to get beats from them. One of them was like, "Yo, you gotta start telling stories. Like... all of that shit is cool, but, like, that shit can't make no song." It clicked. I was like, "Oh, man. He's right." And I remember when I wrote, I was like, "Whoa." It had, like, a beginning, a middle, a end. It had a climax. It had suspense. It had foreshadowing. All the shit that I had kind of learned in school. And it changed my whole perspective, 'cause I realized that that's really what... moves me. The braggadocious is just like, you know, it's-it's cool, but it's just like... [stammers] It's a... it's a box around that. - Yeah. - [ heavy bass beat ] [ distorted singing ] Why every rich black nigga gotta be famous? Why every broke black nigga gotta be brainless? Uh, that's a stereotype Driven by some people up in Ariel Heights Here's a scenario Young Cole pockets is fat like Lil TerRio Dreamville, give us a year, we'll been on every show Yeah, fuck, nigga, I'm very sure I was up one night reading the dictionary, and I came across "rhapsody," with a H. R-H-A-P-S-O-D-Y. And the definition, in a nutshell, is poetry spoken with great emotion. Wrote a Hallmark, a couple line To touch your feelings, stared at wall art Some days I feel like Three Stacks Up at that altar, international player Like DeRozan, I can ball hard Real friends always pick up... I came from a small country town in North Carolina. Population: 1,200. Everything hip-hop-wise was, like... this magical place. You know, I'd sit in front of the TV and-and watch the Fugees, and I'd watch Nas and Biggie, and I'd watch MC Lyte and Queen Latifah, Salt-N-Pepa, and it was like, "Wow." And I didn't have anybody that I could go out and touch. I think it was just the fear of being judged and not even thinking it was possible. It was Charlie Smarts from Kooley High. He was like, "You here at the studio every day. I know what you want to do. Go write a rhyme and get in the booth." Talking big game, you ain't Torry, homey I don't drive pickup, but I do dodge Rams It's really all wolves all clothed as lambs I'm really superhuman, y'all just pose like Cam [laughs] I used to have a tendency to overthink it. You know, instead of letting it come naturally, I would focus way too much on trying to say the most witty, intricate punch line. It's like basketball. Like... you know when somebody's in they zone. You see it when they come down and they got this crazy, special rock. When they rocking like that... "Oh, he about to pull up, 'cause he in his rhythm." Bam. So when I'm overthinking the game, it's like, I lose my rhythm, and that shot don't fall like it's supposed to fall. Don't overthink it. Don't try to make it perfect. Just do you. - Heavyweight champ - [ swelling orchestral beat ] Mm, rocking Amsterdam, got the U. S. coasting Rapping like I'm golfing, got the U. S. open The beast has awoken, his speech is ferocious Here our drama, leave beef with the ghost-es When it comes to flows I'm the rapper with the mostest Shut down the party, it don't matter who the host is Now it's 'bout money and it's all about the cars It should be about bars It don't matter who the brokest Heavyweight champ with the heavyweight chip Ball all four quarters [Freeway] My writing has changed my life tremendously. Before this, I was a drug dealer. Only other job I had was sweeping hair in a barbershop. My gift of speech provides for me and my family and several other people's families, and so it's definitely a blessing. [] So Freeway in the past, you know, he's looking back at some of the mistakes he might have made or some of the paths that he took, and he's going through this and saying, "You know what? If this Freeway didn't exist, you wouldn't have this Freeway that we have here now." Yeah, so, basically, you know, the color and everything, I definitely think it-it works well. I mean, I'm glad you let me listen to some of the... some of the lyrics in the... in the album, man, but I honestly think this is gonna be your best album cover, especially for this classic - you about to drop. - Do me a favor too. Make sure I get a little prostration mark. [laughing] I got you, bro. I got you. [Freeway] I was a huge Naughty By Nature fan. I thought Treach was, like, one of the dopest. I loved Dres from Black Sheep. Course, Biggie, Tupac, Jay. She listening to new God MC I'm something you'll never doubt [] [soulful vocalizations] I hate rap right now. But... all right, I'm sorry. I don't mean to say that. The competitiveness is gone because there ain't nobody hot to even compete with. You start chilling, like, "This shit is wack, and I don't even wanna do this shit 'cause these niggas is horrible." I need somebody to put some pepper in my shit. You know what I'm saying? Lyrically. 'Cause it's, like, ass-backwards right now. The dope people gets no credit, and just the wack niggas, it's just like they throwing... [stammers] There's, like, a party for these dudes. You know what I'm talking about! You be like, "Yo, this nigga sounds just like so-and-so." But they don't know... the kids. My son like, "Dad, you're crazy. - He's hot." - [man] Mind-blowing. We did the shit that nobody could do. Like, we had Jay-Z on the same block, and then we put it on TV. [laughs] [Peedi Crakk] That's crazy. Talkin' owe Sparks five Ride for a dollar bill Famous up in Hollywood High in them Holly-hills As a kid, poetry and rhyming was my vent. You know what I mean? I wasn't good at expressing myself. I didn't know how to deal with my anger too good. Words and poetry just turned into... uh, it just turned... it just opened up a whole new world to me. I'm a poet. You know what I'm saying? [soulful beat playing] [] [Freeway rapping indistinctly] I don't rock with these other rappers They be rapping wrong, all them niggas sound alike They should do a rap-along I let 'em over here 'cause I'm light-years past them all They acting, so I split a clip Wheelchair, cast them all, gunmanship, man I run this shit like a triathlon Wanna go outside and play, you gotta ask your dad You wanna grind and get this pay - You gotta ask the Don - [man] Mm! A psychic read on my mom's palm Said your son gonna live and grow to be a born leader I'm about to drop these torpedoes - We a score leader - Was floating on it, though. I'm on the north side Of Philly with a seorita I will never leave her 'Cause a papi got all the pops [grunts rhythmically] Yeah! [Freeway rapping indistinctly] [grunts rhythmically] [] 'Cause I'm light-years past them all They acting, so I pull a clip Wheelchair, cast them all, gunmanship Man, I run this shit like a triathlon I used to try to fit a lot of words in a verse, and Jay was like, "You don't gotta do that. You don't gotta fit everything into one verse. You can let the beat breathe some." It's unorthodox. It separates me from everybody else. What's good, everybody? Happy hump day. [machine beeping] We out here. [medical devices beeping] Well, I just came from dialysis, the process that you go through that cleans your blood when you... when you got kidney failure. You know, I didn't know what was gonna happen. You know I'm a devoted Muslim, so the first thing I did was, I went to the masjid, and I prayed and asked Allah to help me get through whatever it is that I have to deal with. Then I went to the hospital, and, you know, they diagnosed me with kidney failure. And they cut my chest open and put a port in my chest, and then the next day, I was doing dialysis. Four hours a day three times a week. And by the grace of God, I was healthy enough to get on the transplant list, so now I'm active on the transplant list. So they could call me anytime, day or at night, and then I gotta rush to the hospital, and they're gonna do the transplant for me. I just wanna show people that... it's not a death sentence. New things happen in my life. That's just more content and more ammunition for me to put in the music. Tell me, how could you take my smile away from me? You said you love me But you lie, you lie, you lie Tell me, how could you take my smile away from me? [ melancholy electronic beat ] [] This is Betty's old house right here. He was a creative child. He liked to draw. He liked little artifacts... LEGOs and things like that. When the hip-hop bug hit him, uh... he-he became consumed with that. And everybody that he associated with, they were consumed by hip-hop as well, so... uh, it was different. I wasn't a big "being consumed by hip-hop" type of parent. See, I came up on the Sugarhill Gang. I remember when hip-hop first got here, so I said, "Okay, how long is this gonna last?" you know? The hip, the hippie to the hip Hip-hop and you don't stop Rock it out, baby bubba To the boogity-bang-bang The boogie to the boogie, the beat [Gregory] He was supposed to do an assignment. It ended up being some poetry that he wrote that he converted into a song. The teacher was so impressed... first, she was kind of offended. Something had to do with a toilet stool - and things like that, so... - Oh, yeah, yeah. - I remember that. - Do you remember? You're talking about "The Little Miss Muffet." "The Little Miss Muffet." That's what it was. I got a "A" on that? I thought we... she was mad and you had to go up there. I thought she got mad at... she got mad at me. - She got mad? - Didn't I get in... didn't I get in trouble with her for that? - Uh, yeah, you did. [laughs] - Yeah, yeah. [Gregory] But he still got a "A." - [Judy] I don't know. - [Royce Da 5'9"] It was, "Little Miss Muffet"... "Little Miss Muffet sat on her caboose, and then she drank the toilet juice." - [Gregory] That was it. - [Royce Da 5'9"] And then I, uh... I drew a picture of a toilet... a toilet with the toilet lid up with a lady with her head in it with the feet sticking out. She was highly offended by that, so my mom went up there to talk to her. I came up and I fell in love with hip-hop, and I came into the game as a battle attack artist. You know, open mic, battling other artists. Yo, I came out naked at birth Making it worse, making a verse Sacred and shaking the Earth Niggas got plenty opinions about Royce But they ain't got a voice I'm doper than them, so they ain't got a choice I met Marshal, and he pulled me into hip-hop. That was my introduction into the game. Stay on the shelves, playing yourself Promising threats to test y'all Just doing this rap shit until UPS calls I never thought of myself as an artist going on to sell records, to have to think about, "How can I sell this music to all of these people?" That wasn't on my mind. I just wanted to be lyrically superior. It's the feel of the beat. I stay in the studio for 30-plus hours straight. I almost don't do songs unless I rewrite something. [choir vocalizing] [] What we're doing right now is a benefit concert for the crisis that's in Flint right now, with the water. [] [Colberg] It's got so bad where it's affecting kids and grown-ups at the same time. I have spots on my legs. My ribs are swole up. I don't even drink this water. I don't even cook with it no more. If we can't cook with it, can't bathe with it, can't drink with it, why do we have to come out of our pockets and pay for it? [Tracy] I'm 45 years old and I be scared to bathe. When my grandson... he comes over, I mean, we just... we're itching! We're constantly itching, you know? It's just like having scabies or... I don't know what it is. It's just this... I dig. I scratch until I draw blood. They say it's the water. [Colberg] It even affecting how the trees and stuff turn. All this used to be greenery in the summertime. [Tracy and Colberg] Everything's dying. [Tracy] I pray a lot about it. - [Colberg] Mm-hmm. - [Tracy] You know? You got people that just don't even live here, they coming in to help us out. God bless them. God's touching everybody's heart to come here, 'cause we definitely need help. [Royce Da 5'9"] Everybody's donating a performance. So it's for a good cause. I'm just glad that I got invited and I'm able to help out somehow. - [crowd cheering] - [male announcer] Yeah! Flint, make some noise out there! Shady Records is in the building. [indistinct] What's up, TJ? Uh-oh. Let's go! [both] Hey, hey, hey, hey - [TJ] Come on! - [Royce Da 5'9"] Hey, hey Get 'em up, get 'em up Everybody say 5'9" - Hey - [crowd] 5'9"! - [both] Say 5'9" - [crowd] 5'9"! - [both] Say 5'9" - [crowd] 5'9"! - [both] Now make noise - [TJ] Come on! I'm the verbal-spit Smith Wesson I unload with sick spit The quick wit could split a split second Bomb with a lit-wick expression You hear a tick-tick, then you testing My saliva and spit Could split thread into fiber and bits So trust me, I'm as live as it gets Everybody claim they the best And they head the throne since B. I. G. is gone If you ask me, they "Dead Wrong" [Rhymefest] I used to always say, "Man, Chicago is the consciousness of hip-hop." If you... think about this: everybody who really sustainably made it - in hip-hop out of Chicago... - [man] Was conscious. [Rhymefest] ...was conscious. Period. - [man] Yeah. - [Rhymefest] You know what I mean? Like, Chicago has a spirit, and the spirit will not allow you to, like, leave if you just on bullshit, period, right? - [students] Right. - You can be on bullshit, but you gotta have something... substance in yourself... or this city will not let you... [students murmur simultaneously] Everybody you know from Chicago that's sustainable is, like, ill, like Barack Obama, Lupe... [man] That's it right there: substance. That's what Chicago is. If you've been born and raised in this city, you travel through these hoods. Chicago makes you. Donda's House started two years ago. My wife is a high school English teacher. And I said, "I could use my creative and my resources and people I know, and you use your skill to create curriculum, and let's create a hip-hop curriculum. Let's teach creative writing, studio etiquette, conflict resolution. That's the same thing that Dr. Donda West, who's Kanye's mom, gave to me: a safe space. I remember me and Kanye was, like, making some rhymes, and I was talking about how many bitches I fucked, how many people I killed, how many drugs I sold. And Dr. Donda West pulled me to the side. She didn't know much about rap. She was like, "Rhymefest, did you really, like, have sex with all those women and kill all those people? And, you know, I know you, like, 15. I'm not judging you. I'm just asking." And I'm like, "Nah, I'm just trying to get famous. Like, that's what is on the radio." And she said, "Would you be comfortable living in a lie you told on yourself?" She was like, "You should tell your truth," and changed my life. Every young person need that. Dude, rap don't mean nothing, music don't mean nothing unless you're combining it with some kind of movement. This is my movement. Even if you got good music, who are you? Everybody rap. Everybody got beats. You gotta be... well, you have to be somebody before the music. - [woman] Right. - Yeah. Now Che bustin' in to hit 'em Fuck the cynicism, I'm quick to give Y'all niggas constructive criticism Like, "Wait, you basically suck" His mother said, "My son wanna rhyme" I'm like, "Ma'am, I don't agree with that decision" I don't believe that I write for anyone. Everyone that I work with, I consider a collaboration. You're gonna be in the room, and I'm gonna say something to the track, and you're gonna say, "Ooh! But what if we..." [speaks gibberish] And I'm like, "Yeah!" And then we're gonna build something together. We're gonna build that. You know, in the case of "Glory," me and Common sat on the phone. Common was like, "Yo, man, we gotta make something glorious. We gotta have something that's, like... man, from the heavens." And I was like, "Yo, you know what we should do? We should pray to the ancestors." Now, this is the first time this ever happened. "Let's ask them to write the song." So we asked Dr. King, Fannie Lou Hamer, Mike Brown, Medgar Evers, Emmett Till, Eric Garner. We asked all of the recent martyrs to guide our hands and write their story. [snaps fingers] Two hours later, it was done. It was so fluid. Hands to the heavens, one man, no weapon Goes against, yes, glory is destined Like, one of my favorite lines, you know, is, uh, No man can win a war individually It takes the wisdom of the elders And young people's energy This is the story we call victory Coming of the Lord, my eyes have seen the glory A human being can't write that! Yo, I got a shorty, man... 15 years old, living next door to me. Every time I step out, he's like, "I can't believe you live next door to me." But what does that do for where he think he live or who... like, that... that's what we lost in integration. We lost the doctor that live next door, the artist that live next door, the lawyer that live next door. As black people in America, we so traumatized... that we're always trying to run from ourself and our community. [man] Che "Rhymefest" Smith says that he was robbed today at gunpoint. It happened about 7:30 this morning as Smith was sitting in his car at 43rd and Cottage Grove. Smith says someone got into the car, put a gun to his head, and threatened to kill him before taking his wallet. The Grammy-winning performer had a message for the robber. I help so many young people in this city. You don't have to rob me. [stammers] Come to me. Contact me. I will help you get a job. [man] Smith also expressed frustration with the Chicago police, saying that officers were distracted and even swore at him as he tried to make a report. Flexing like your toothpaste, Arm & Hammer You ain't, trippin' like your shoes ain't laced Got so many bars, I need space, it's gonna come to me No rebate, I'm macking it like a clean slate I'm always up on it like I'm not a teammate I reap success, and so I progress, so it has to Be fitting, I seem great I'm too big like Sean and Rihanna Stay sharp like teeth of piranha Honor me like I'm a Ghana, Africa, I'm a Shaka Zulu Who you know can step on these sounds? Ain't never been a problem 'specially when I can Knock 'em down like a lower octave Down like a frown when no one's watching - [applause] - I say I rap until My fingers bleed, I write until my throat is sore Check, I wrote this in my sleep Woke up, then I wrote some more I wrote this in a cell Surrounded by 1,000 niggas, I hope to cultivate My people like bees from pollen, flowers, givers They say that there's a mental illness Planted deep within our culture Many free but still enslaved And waiting till they sentence over So I encourage you to make a change And don't wait until I end this sentence And if I ever shown you love I just hope you know I truly meant it [students murmuring in approval] Watch me back up on you, 'bout to back up on you Watch me, watch me back up on you 'Bout to back up on you So we are in the Bronx. We are in the Boogie Down, which is the birthplace of hip-hop. Queen of the bodega, real Garcia Vega Throw it back like it was Sega Her papi be the plug and her mama from Grenada she say, "Dime, dmelo," but she never do no favors - Hay la negrita - [horn honks] - She winding up the time - [Nitty Scott] Annoying. Ba-ba-di-da, she like the wave up above us Sguela, sigue la negrita Excuse me, papa. Yo! This is B. I. C. It's the homies. We had a show where it was us first and then her. - [Nitty Scott] Mm-hmm. - It was at Southpaw too. - Downstairs. - [Nitty Scott] I'm so mad - that shit closed. - With Q, right? With Q. You remember that? - Yeah. - Oh, you was on that day? Yeah, she went after. She killed that shit. So early, yeah. That's, like, Baby Nitty. And when you opened up for Kendrick. - Mm-hmm. - You're able to-to grab the crowd by the nuts and just make sure that they pay attention to you. Nobody wants to give a shit in New York. Yeah, like, and you can't get by off being cute. You know what I'm saying? New York is not gonna turn up because you're a bad bitch or something. Well, if you try to just live off... And to my exes that regret it, that's enough Go send another email and handle my nuts 'Cause I'm in another chapter And I left you where you are I guess you didn't know That you was fucking with a star [man] 2 Chainz, Young Thug. - [man] And Lil Wayne. - [Nitty Scott] Me too! I let the 808s in. - [man] Yup, 808s in. - [all talking simultaneously] You need to let the 808s in. - You need to let them hit. - [Nitty Scott] Stop resisting. The bass in trap music, like, you can feel it in your chakras, and I feel like that... that-that's what it is. It's like we're feeling - this rumble in, like, our... - Bass is always important. Yeah, it's, like, in your, like, muladhara. - And that's-that's... - [laughter] That's why it's speaking to you, and, you know, and you're getting in this trance or whatever. So it's like... you know, I-I see it now, - and I respect it. - You see what we... [man] You need a ghostwriter. [man] I don't care anyway, to be honest, because I feel like music in general... I mean, if you look at singers in R&B and pop and everything, they ghostwrite to make - a bigger... - [Nitty Scott] Record. ...a bigger record for the world. It's bigger than one person, bigger than one hood, bigger than one... [Nitty Scott] It takes a village sometimes. [man] Royce Da 5'9" wrote a song about Dr. Dre's brother dying. So I answer the phone. Dre identified himself. I didn't know who he was at the time. I knocked on the bathroom door, and I said, "Ryan, there's somebody named Andre on the phone wants to talk to you." "Dr. Dre is on the phone?" I was like, "What the fuck?" [Gregory] So next thing I know, the shower door falls off. There's all kind of slipping and sliding going on. He comes out of the bathroom half-dressed. [Royce Da 5'9"] And I was like, "Hello?" And he was like, "Yo, what's up? It's Dre." And I was like, "Yo, what's up, man?" It was literally my first time ever talking to a celebrity... even coming close. If you only knew the way I felt Before they ruined the crew I thought I learned from Eazy Now I'm going through it with you He said he liked my music, and he wanted to know if I was interested in coming out to LA... and just kind of helping out, you know what I mean? They was working on The Chronic at that time. Would I be interested? And I was like, "Would I? - I would love to." - "That was Dr. Dre." I'm like, "Dr. Dre?" At first, I thought he was kidding. Like, "Yeah, right. Go clean the bathroom up." - No, that was Dr. Dre. - I got on a plane - and went out there. - And I do think that's a skill, to be able to... like, if you ghostwrite... yeah, to be able to kind of fall into their persona and be like, "This is what I would say if I was you," or be like, "So what are you feeling right now? What are you going through?" And take that and be able to do... like, that's a skill too. So I think it's like, different skill sets have different roles in the game. A lot of these pop artists and everybody got writers... you know, Beyonc got writers. This is hip-hop we're talking about, though, and in hip-hop, it's from the streets, and you're supposed to write your story. So there might be a problem if somebody else is writing your story. An MC having someone else write his rhymes... is wack. An artist having someone write their rhymes is understandable because every other artist in any other genre of music does that. With me, I call myself both... but MC first. What is allowed? My friend that I do music with my whole life can't tell me, "You should say 'the' instead of 'that' at the end of that bar"? Is that him... now I have a ghostwriter? Am I wack now? And no other genre is like... would they even, like, think to have this silly conversation. Like, "Is it oaky to get help?" And this is the only reason I will say maybe it's not okay to have people write your raps: it's 'cause rap is rooted in authenticity. Rap is rooted in, "I did this." - [students] Right. - "I went here and did that there, and this is how I came up." You rap about what you know. You rap about, you know, what's going on outside. I try to rap in real time all the time. You don't gotta... you don't gotta make up stuff. But what's crazy in hip-hop now is, there is no rule. Like, Rick Ross don't have to be a drug dealer to say, "I'm really a drug dealer." And then kids is listening to it. [woman] Right, thinking that it's... [Rhymefest] Be trying to act out different things. Like, rap is like the Bible, G. Like, there was this one point in hip-hop where it was like, "You have to write your own shit." But that was only a point in hip-hop. - [man] A phase. - [John The Author] Right? You know what I'm saying? Well, a lot of people bought into that belief, but, like, now we out of that stage. [Rhymefest] Nobody believe that rappers should write their own rap? Well, somebody like Puff don't care, so if someone like Puff asks you to write, - he don't care. - Stop right there for a minute. The heat of the game is now... the people don't care. If you're calling yourself a rapper and an artist, you should be able to formulate your own lyrics. And if there's somebody, for example... [Rhymefest] But what if you found out Quincy Jones wrote for Michael Jackson? [all talking at once] If somebody's writing for you, you should let that be known. And then it's a... it's a fair shake. But when it's going on under the table, you're really, like, cheating the people. - You're cheating the... - [P Styles ] That's wack. That's wack, but... - You're tricking the culture. - But as a writer, I take the gig. I've ghostwritten numerous times. [sighs] This is the thing: it's when the artist puts themself on a pedestal for being... the artistic great and... it's not their composition. I ain't got no problem with ghostwriting until we start talking about... if you can't write your own lyrics, then you can't come sit at the table. That's how I feel about it. [laughs] Who wrote "Rapper's Delight"? Not the motherfuckers rapping it. So who cares? People are entitled to handle their business and their art craft how they want to. You know, Michael Jackson didn't write his songs. You know, the actors don't write the movies. I feel like it's... everyone plays a part in whatever they want to do. I personally write my own things, but... I don't, you know, judge the next man. Flatbush Zombies' "This Is It" playing All you fools just sound the same Ain't no credit to your name Ain't no credit line open That's discrediting the fame Form your business in the name Something unique, like a slang Make a difference, make a change But ain't no puppets on a string I won't feel cool or good going onstage and performing a song that aren't lyrics that I wrote. I would feel like a fucking idiot. I would feel like a faker, a fuckin' actor. Not a fan of pointing fingers at men It's dependent on who can pay for academics Homey, your chemists are missing appendages You're back into handling business, no kidding My head's at the clinic, I need a prescription My vision is clear but there's smoke In the mirrors, I can't be compared To them niggas you hearing, so don't be offended When niggas don't feel you If you're in the studio, everybody that's there helped write it. Their energy is contributing. But then if your pen is coming off the paper and you're handing me the paper and I'm reciting it after you wrote it for me like I wrote it? Like, if it's not one of these guys, you know, then it's kind of weird to me. Like, it just... it's just part of something to me that's like, hip-hop is the only genre that really is all about you. I get my joy out of the creation, so I gotta be creating it. You know what I mean? That's just me personally, but anybody is entitled to do it how they want to. Everybody morals ain't my morals. Everybody goals ain't my goals. Everybody has different intentions. My intentions with this music shit is to just be... to get chills from my shit. That's what I want. I'll put it to you like this. Hanging out with Will Smith... we were labelmates on Columbia Records at the time... and he was working on, um, his big record, Big Willie Style. The song "Gettin' Jiggy wit It," I got... people credit me as the writer sometimes, but really, I just hung out in the studio with him. He was writing the song himself, and I'm just there having fun with him, just rapping to the beat with him. No love for the haters, the haters mad 'Cause I got floor seats at the Lakers See me on the 50-yard line with the Raiders Met Ali, he told me I'm the greatest I didn't necessarily write it. I'm just sitting there having fun with him, finishing a line for him. Will Smith is an MC. There's ghostwriting, and then there's... there's creating, um, with-with your people in the studio. [ bluesy hip-hop music ] [] [Siddiq] Rhymesayers pretty much started up from a group of local cats here in Minnesota. You know, just started out of my basement for the most part. We recorded our first three albums out of my basement in my house. You know, we put together a core unit of people that really believed in a common goal, and it lasted. It's like, we've got a rich musical history here, whether it's Prince or Flyte Tyme or Bob Dylan. I think a lot of the artists that we work with had a lot of different influences, and I think those influences also then shaped them as songwriters, more so than just as MCs or rappers. Fifty percent is the beat, and 50 percent is the lyrics. Either you better have hella style, or you better be saying something. Shining right up in my face Everyone's a critic of the minutes I waste Got me waiting in a line, got me running in place I don't really know what to tell you Say I spent too much time in the cellar I've experienced a life full of accidents Trying to write it all down before it vanishes [Slug] I like to think of things to write about while I'm driving. This is my theory. But having my peripheral vision stimulated, it allows me to start thinking in a way that I can't do when I'm just sitting at a desk. It allows me to start thinking around the story or thinking out certain parts of it. And I like to write that down. Driving is problem solving. It's my favorite thing to do in the whole world. And I'm really good at it. I don't hit things. I don't get in trouble. I study my surroundings and I analyze them, and I'm thinking moves ahead. Writing is very similar, because if I want to reach... the end of the song, the end of the story, I've got two, maybe three verses and a hook to figure out how to get from the beginning of that story to the end of that story. And I can't just freewrite it and start here, and then hope that my character gets to the end. I have to consider the whole trajectory... while I'm going. Like, it's not just about getting from point A to point B, but you have to actually visualize the route that you're gonna take to get there. You gonna take the scenic route? You gonna get there in a hurry? You got time? What are you doing? [] Anthony would have different artists to his... to his house to... to record, so we would end up writing together and working together, and it was, uh... it was organic in the sense of, we wouldn't come together and be like, "Oh, here's what we're gonna do tonight. We have this plan." We would just get together and let things happen as they happen. I would sit and I would write 100,000 bars and be ready to spit that over a ten-minute beat, but it was... it was in times like this that slowly shaped me and refined me and taught me how to actually write a song, an arc. Here's how the story starts. You want to hit your ending. A big part of it was Ant but also working with somebody like Ali. Not just exchange ideas but also to exchange techniques. So this is the home and, uh, work space of Ant, and he's the anchor and he's the center of what we do at Rhymesayers. All of the founding artists came through him. [Ant] All right. That was a four-track over here. A couple of them, actually. One of them is Slug's from back in the day. There's even a old picture of my basement. It's kind of tight. This is all hip-hop right here, and I think over here is just things I might rip off... well, I won't be ripping them off now that I showed you that. I have, like, choice things, you know what I mean, like... that are in the front, like my DST, pretty much made me want to start scratching. I grew up in the military. I, uh, traveled around a lot, moved around. I didn't move here till 1990. Well, I had my four-track, and I put a little flyer out saying, like, "I'll record you." Everybody was working their jobs and doing whatever they did, and on Sunday, they would come over here. They would just freestyle on a beat. If I thought we connected, I'd be like, "Oh, let's be Tribe Called Quest or whatever the hell." They had a ritual of just working at an amazing rate. Everybody in the crew would write, minimum, five to ten songs a week, and Ant would make somewhere in the area of, like, 30 to 50 beats in a week. You know, come together and figure out how to turn beats and rhymes into music. Slug was a lot different at the time, but the big thing with me and him was his dedication and work ethic. If he would show up at 3 p. m., he would stay till 3 a. m. He wanted just to say a bunch of shit. He just wanted to say all kinds of stuff. When I started performing, I started realizing that... that I could say things to groups of people to make them hear me and see me and set me aside from all the other MCs in my city. Well, who's you with the braids? Them shits is too tight What the fuck you even trying to do? Come and grab the mic I come all the way down to the Sin City From the Twin Cities To show you you can't get with me Shit, your flows is shitty Shitty twice, twice Made me say the shit thrice It pushed me to go into myself and look for the parts of myself that... would stand out, and a lot of that, I think, came down to, um, showing vulnerability. It just happened. We knew that your rhymes were a reflection of you, like you could never separate the art from the person. It gave you permission to redefine everything and to reexamine everything. We have a lot of, like, really similar things in common. We both moved around a lot when we were kids. You know, we both were kind of, like, outcasts. We both didn't really look to people like we should be doing the things that we love to do. I mean, obviously, I'm albino. I'm not, you know, the Kentucky Fried Chicken man or anything. You know, being a kid in the Midwest, not that many people knew what a albino was, so from the time that I was really little, you know, I was really outcasted and I was really treated like a nonperson. Black elders and friends and peers and enemies, like, recognized me as a person and also had some wisdom to help me navigate what it... what it's like to have this presentation that's so unacceptable to people. I grew, like, this appreciation not only just for my friendships and my relationships and all that stuff but then also for this particular type of approach to life that to me is really precious. Raising a man You're slipping through my hands Like grains of sand And here I stand Trying to wrestle with the hourglass Maybe see how long I can make an hour last Dear black son [Ant] You create these relationships, and then you can get the deeper songs. You're gonna write some very delicate songs, and you need encouragement sometimes. - [Brother Ali] Mm-hmm. - [Ant] You just do, you know? The courage to do those very sensitive songs. - What's up, man? - Oh, my man. - My man. - Good to see you, brother. - Good to see you too. - All right, now. - What's up, Ali? - How you, bro? Good to see you, man. I go by Dem Atlas. I'm a new artist signed to RSE. I remember Atmosphere bringing me on my first shows out of town. It's really dope to see you come out with all of the energy and all of the newness and, like... like, for us, we get to kind of almost relive those moments. Everybody know we do it with love We do it with love We give love and we get love Come up in the place And we ain't trying to get our dicks up We do not spend our money at a fucking strip club Take it home and feed the babies That's how we get love [Lil Bibby] Y'all ready to word for word this, New York? What do you say? I be with pistol-toting Kush-smoking, lean-pouring Crazy-ass niggas Nigga want some work, just pull up Make sure you bring the cash with you I be blowing money fast, nigga Try me, that's your ass, nigga Nigga talking down about Buckz Probably 'cause I don't fuck with that nigga I say I did this shit for my dogs Just make a call, they risk it all Or if it's that I just send them a text Have my young uns come through Make it rain on your set Sleeping on couches, have pains in my neck Now I got three or four chains on my neck Bitches be tripping, I can't fuck with that Cut that bitch off 'cause I ain't for the stress These niggas be set tripping Switching sides, set flipping Eminem is one of my top three favorite lyricists ever, man. I think he got the craziest flows of everybody. What he say... I sit back With this pack of Zig Zags And this weed, it gets me This shit needed to be the most... [laughs] Kendrick probably is in the top three right now too, but I think he, like, study Eminem. Eminem, he had to have, like, one of the biggest waves... like, you know what I'm saying... in hip-hop history. He wasn't even black. I have to be going through a lot. I come up with the best stuff when I'm stressed out. When I'm mad or, like, stuff like that, I make turn-up club music, you know? [laughs] [man] What about when you're happy, though? When I'm happy... I don't like the music when I'm happy. I'm not gonna lie to you. [laughs] But I got so many problems, man, you know. It's a lot to rap about. I gotta keep my head above water I've been going hard, gotta go a little harder I've been thinking smart, gotta think a little smarter All I know is hustle, get that shit regardless Real hustler, I'ma get that shit regardless I will not starve, bitch Work hard, my palms itch I seen some garbage that fucked up my conscience Niggas, they talk shit, but these niggas harmless You can hear it in the... - in the way my voice was... - Yeah. ...and then the lyrics and everything. So, like, from the outside looking in, everybody would think, like, you know what I'm saying, they think that's glamorous, you feel me? But there's still shit that we go through on a day-to-day basis, you know what I'm saying, that we gotta keep our head above, you feel me? [rapping indistinctly] [] [Nas] It was a rhythmic way of bouncing from one paper to this ripped-off piece of paper that the handwriting's different there, dropping the pad and dropping this, holding this paper right next... People like, "Yo, wouldn't it be better if you just did it like that?" No. Words going down in one book. No. That's not how it's coming to me. I don't want to see it looking so calculated and nice and pretty and perfect. No, it has to be graffiti. The angst that's in me, it has to look like that same energy on the paper, and... Oh, man, those were the days. Those were the days. There's a lot of rappers out there who I'm sure you looked up to over the years, but right now, a lot of new rappers and old rappers are looking up to you. How do you feel to be like a... uh, a living prodigy? I mean, it's a prop. It's a blessing. I'm a product of hip-hop, you know what I'm saying? I'm a product from... of the old school and the newest of the new. I'm dedicated to this music, you know what I mean? Respect everybody to get respect, you know what I'm saying? Now, your... your style is considered very hard-core. Would you consider doing, like, remix things with R&B artists? I'm saying whatever, as long as it's... you know what I'm saying, as long as it's real ill, you know what I'm saying? Long as it's clever, long as I... I-I did something good, you know what I'm saying, and it sound right. A'ight, is there anybody you'd like to work with? Is there anybody that you'd like to work with? Yeah, I want to work with, um... I want to work with the Beatles. The Beatles? [ soft hip-hop music ] [Rakim] We out here in Connecticut, man. This was my, like, home-away-from-home spot where I used to come out and have free time and... and peace of mind to do my thing, and my man right here is a studio owner. His name is Johnny, and, um, he became real cool over the years, man. You know, good cat, man, and his family's my family and my family's his, man, so, you know, it was dope to come from New York and to come out here and find a place like, you know, covered with trees and... and just, you know, peace and quiet, man. I ain't have nobody leaning on my studio door like this the whole time while I was recording, then you open the door and then three people fall in your studio session. I ain't have that here. Stand-up dude, man. Good cat. And I don't even like rap music. And he don't even like me. He's just... - Actually... - You know what I mean? Cool dude, you know what I mean? Yeah. - You're like family. - But you... you like it now, - though, right? - I put up with you. You like rap music now, right? No. See, check... check out the house that rap built. The... oh! [laughs] That's true. [Rakim] Check out the house that rap built. [Johnny] That's the house Rakim built. - [Johnny] Yeah. Thank you. - [Rakim] You know what I mean? Well, word up, man. You gotta like rap a little bit now. That's the truth. I... Okay, I love rap. Like, word up, man. Gotta like it a little bit, Johnny. Okay, all right. I think rap writers and lyricists are a pretty brave batch of guys over the last 30 years. When you listen to R&B now, you're listening to a hybrid of rap. I'm such a fiend for... for what you can do with the form that whenever I hear anything that's new, be it different or be it in a different direction than something that I liked before, I get something from it. Rappers always wanted to sing. We finally stopped being scared and did it. [ melancholy guitar music ] [] Six years old, I try my first pair of Jordans on Mama, can you carry? It was late in the fall I caught a glimpse of my first love My God Knees hit the floor, screams to the Lord Why'd they have to take my ma? [] Gather round, hustlers That's if you're still living And get on down before the judge give the sentence A few more rounds before the feds come and get you Is you gonna smile when your date gets issued? You know the feds taking pictures Your ma's in prison Your father need a new kidney Your family's splitting Rivalries between siblings If cash ain't king It's damn sure the incentive I was one of two black kids in my whole high school. I was just used to that. I just stayed in my room, made music all the time. [choir singing] [] I grew up playing in church. I got a lot of soul influence and everything, but I consider myself someone that's coming up out of the hip-hop culture, and when I really was trying to write music, I was... I thought I was gonna be a MC, thought I was gonna be a gangsta rapper, you know what I'm saying? I was influenced by Snoop and Dre, and that was... there was nothing bigger than that. What's the meaning of my fortune dreaming? When I cracked the cookie All it said was "Keep dreaming" When I look at my tree, I see leaves missing Generations of harsh living and addiction I came to visit during the seven-year stint But they wouldn't let me in because my license suspended Now I'm scraping the pennies Just to kiss you on your cheek It's gonna be a couple weeks before I Six years old, I try my first pair of Jordans on Mama, can you carry me? It was late in the fall I caught a glimpse of my first love My God Mama, can you carry me? Knees hit the floor Screams to the Lord Why'd they have to take my ma? To the early morning I love Radiohead stuff. I like sad white boy music too. That stuff is all important to me, and it all goes into my artistry. To the early morning Yeah But it's coming from a hip-hop perspective. I feel like it's coming from a drummer's perspective. Like, that's my first tool, so that's kind of how my brain hears music. Cadence is huge for me, and tone is probably what I'm thinking of even more so than melody-wise, and then I'm putting the pieces together after the fact, but I want to figure out the pocket where I'm gonna be and even I gotta take something out. I want to be able to fit perfectly. I can feel when it's not right. It's like I feel when it's rubbing. I think, as a artist, you're building more of that ear as you go. It's important to me, the top line, how I come off. The very first thing I say, just that first, like, couplet, it's not always the hook. It might just be just some phrase you blurted out, you know, but it sets the tone, you know? I feel like people like Ghostface and people like Raekwon do that really well, you know? Just, like, even, like, Bob Dylan and the Beatles, you know? They... the first phrase that they drop is just this heavy, like, statement that just puts you... puts your mind right... you know, in the right place. [] [Anderson] Hey! I be catching you staring, be careful The idle mind is a dangerous place to be left in But keep your eyes on me Hey Your heart don't stand a chance Yeah It feels like it's been far too long Your heart don't stand a chance Your feet just wanna dance Your eyes keep me all in a trance And let me ask you [] Bases loaded... Hey, yo, Johnny, wake up, man. I'm ready to do my vocals now, baby. [Johnny] Yeah, wake up. Wake up. This is the Telefunken right here, man. You know, I get in this booth, man, and zone out. Like, I'll cut the lights off out there and I wouldn't see nothing past this glass. I'm actually looking through at Johnny right now. Even though he's right here, like, it's taking me back. One time, he said to me, "What... what's this red stuff over here? I said, "That's Diana Ross' lipstick." [laughs] Word up, man. You know what I mean? So yeah, I was kissing on the mic that day. I rubbed that shit on my cheek. Smack. You know what I mean? You know, I never believed in writer's block, but it'll be times where you know, I'm stuck, so, um, you know, you're listening to the track, and, you know, course, as the track is rocking, sometimes you know how you want your rhyme to end, so if I couldn't think of how the rhyme was supposed to start, I definitely knew how it was supposed to end, so I would start on that bar and work my way all the way back to the first bar. Now, I would never let nobody know I was doing that until I seen this thing on TV. I think it was Martin Scorsese. He said, "If you want to write a good movie, you start at the end and work your way to the front." [distant siren wailing] [John The Author] They love me like religion When I pull up in the coupe All I hear is "amen" when I step up out the booth I gave you niggas truth, the whole truth And nothing but it The meek shall inherit Everything they tried to covet Look me in my eyes, see the anger in my soul I gave you niggas goals Through the rhymes I done wrote I gave you niggas guidance from a spiritual alliance And all I got in return was a lyrical defiance Messiah of writers, they say that I'm inciting riots and they right 'Cause I'd be lying if I said I wasn't trying Vicious as a lion in the jungle With a mouth full of teeth And a stomach full of hunger Boy, you better feed him something Look at all the pictures I done painted in these scriptures Look at all the men I done made out of knickers Look at all the queens I done made out of sisters Look at all the road I done paved out of inches You can't argue with the fact that, like, that kid just said that, both poetry-wise... You can put it up against anybody. You can put that up against Rumi and you can put it up against Shakespeare, but then also, like, spiritually and cosmically, it's evident. It's all there. The proof is all there, and if other people are able to grasp it, then that's just what it is, but even if they never grasp it, I know I saw how it changed my friends. I saw what it did to the people that I love, and I saw what it... I know what it did to me. [J. Cole] When you in that zone and when you know it's coming from, like, a higher power, it's like, "Oh, I'm tapped in right now." That feeling is, like, priceless. You know what I mean? So, like, I'm forever chasing that. [Meechy Darko] Twenty years of my life, I had no windows in my room. I was in solitary. I was trapped, you know? All your energy is bouncing off these four walls that are so close to you. It's like you can't breathe, you're suffocating, but at the same time, if you focus, you can use that energy and harness that energy and get the fuck out of there, and that's what we did. For sure. [Zombie Juice] Deadass, I hung out in a fucking staircase for years. [Meechy Darko] Trying to figure out what we're gonna do. [Zombie Juice] Nasty gray walls. That's pretty depressing. I try to tell myself that I still don't got shit. We don't got shit. We still don't have shit, though. All we got is music. DJ Shadow's "Nobody Speak" playing [] I ain't lying, kick a lion in his crack I'm the shit I will fall off in your crib, take a shit Pinch your mama on the booty Kick your dog, fuck your bitch Fat boy dressed up like he's Santa And took pictures with your kids We're the best We will cut a frowny face In your chest, little wench I'm unmentionably fresh I'm a mensch, get correct I will walk into a court while erect Screaming, "Yes, I am guilty, motherfuckers, I am death" Hey, you want to hear a good joke? Nobody speak, nobody get choked [] Get running Start pumping your bunions, I'm coming I'm the dumbest who flamethrow Your function to Funyuns Flame your crew quicker than Trump fucks his youngest Now face the flame, fuckers... [Styles P] Yeah, Juices For Life 211, we up in here, Yonkers, New York. We got wheatgrass, fruits of all sorts, protein powder, sea moss, people. You consider this Cheers for healthy folks. Like, you know what I'm saying? [Jadakiss] What are those? The knowledge is different from when we first came in. We was young boys from Yonkers, you know, from the hood. If you wasn't at home, you was eating fast food or snack foods or, you know, some type of bullshit. It's the balance. This is the equalizer. I feel totally different. I feel better. - I feel healthier. - Yo, what's these? Armies or waves? I feel like, um... I feel like... I feel great. I think it's hard to find somebody that you could say been spitting for a dub. And we were spitting before we was on. But we been spitting for a dub, legit. I don't think you could find a bunch of other people you could say that about. Very few. There's definitely a few you could say, but not a bunch. So at the end, I think, with us, I think that what sets... sets us apart is, we still getting better. [ orchestral music with hop-hop beat ] [] - Word is... - [Jadakiss] Word is bond. Word is bond. Word is bond! [] |
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